Give the message one job
Decide whether the note is welcoming a new client, thanking a project team, marking a visit or recognising a shared milestone. Choose one primary purpose. A small card cannot comfortably carry a thank-you, a company history, a sales offer and a request for a meeting at the same time.
Name the relevant interaction in plain language, but do not include confidential project information that could be seen by reception staff or other people opening the package. Keep personal appreciation separate from claims about business results unless those claims have been checked and are appropriate to share.
Make the sender and next step clear
Identify the company and the person or team responsible for the message. Use an approved contact route when a reply would be useful. If the note includes a link or code, give it a clear purpose, such as viewing the event resources or contacting the account team. Test the final printed version rather than relying on a working link in a draft document.
A next step is optional. Sometimes the strongest ending is simply a sincere thank-you. Avoid inserting urgency into a courtesy gift, and do not imply that the recipient has agreed to a sales conversation. If another team will answer replies, confirm that they know the context and can identify the campaign.
A hypothetical project-completion note
Imagine a company sending a modest gift to the client team after a workshop. An appropriate structure is: identify the workshop, thank the team for its participation, explain that the item is intended for everyday use, then sign with the actual project team’s name. If workshop materials are available, include one optional route to them.
This is a hypothetical communication example, not evidence of an actual client engagement. The message should avoid statements such as “our most successful partnership” unless the organisation has chosen and can support that description. It should also avoid treating the gift as a reason to chase an immediate purchasing decision.
Treat the card as part of production
Approve the text, names and layout alongside the physical product. A card that is legible on screen may be too dense at its final size. Check line breaks in Arabic and English separately, make sure the sender is not lost among decorative elements, and confirm that the message still reads naturally if one language appears first.
Choose who owns the final wording and who checks recipient details. Store one approved version with the packing instructions so the wrong card does not enter the right box. For a later follow-up, refer to the relevant event or conversation and offer something useful; do not assume the gift was received or used unless that has been confirmed.
Before you move forward
- State one reason for the gift.
- Check the sender and recipient names.
- Remove confidential or exaggerated claims.
- Test any printed link or code.
- Save the approved wording with packing instructions.
Common questions
Should we request a meeting in the card?
Only when it fits an existing conversation and remains optional. A gift note is often more effective when it has one clear purpose rather than combining thanks with a pressured request.
Do Arabic and English need identical line lengths?
No. They need the same intended meaning and a readable layout. Approve each language independently instead of forcing one translation to fit the other language’s exact shape.
Ready to turn the brief into a shortlist? Explore the catalogue or start a project in Brandkom’s free Gift Design Studio.