Define the usable area before choosing a size
Ask for the decoration area for the exact product and proposed method. Distinguish that area from the overall product dimensions. A photograph may include a curved edge, seam, clip or closure that should not be treated as available artwork space. Record the proposed logo width and height in a stated unit, together with its distance from a clear physical reference point.
Use the approved logo version, including its required clear space. If a detailed lockup becomes difficult to read at the available size, ask the brand owner whether an approved simpler version exists. Do not quietly remove a tagline or redraw a symbol. Review the proportions of the complete mark instead of judging only whether the company name appears large enough.
Review the object in its ordinary use
Consider which face a recipient sees while using the item and which face is visible when it is presented. These may differ. On a notebook, compare the closed cover with the open working position. On a bottle, identify the relationship between the mark, lid and carrying feature. Ask for a view that shows those details rather than a floating logo on an isolated product image.
Request an actual-size artwork proof with dimensions shown. Check its print scale before using a paper version as a physical reference. Then review a sample or another agreed approval method for the chosen surface. A screen preview is useful for layout discussions, but does not establish how every fine line or small letter will appear in production. Keep unresolved details on the approval sheet.
Hypothetical comparison: a notebook and bottle set
Imagine a team preparing a notebook and bottle for visiting partners. One proposal gives both logos the same width; another adjusts each mark to its own object. Compare how the complete set looks and how each piece works alone. The decision might favour a quieter notebook cover and a differently positioned bottle mark. Consistency comes from a clear visual relationship, not automatically from identical measurements.
Use Brandkom's catalogue to identify the actual products, and discuss the branding areas with the team before approving artwork. The free Gift Design Studio can help organise a visual direction; it does not replace production approval. Save the selected product references, artwork version, dimensions, orientation and approving person's name together so a later change cannot be mistaken for the original decision.
Before you move forward
- Record the exact product reference and decoration method.
- Show logo dimensions and a clear positioning reference.
- Use an approved logo version with its required clear space.
- Review ordinary use as well as the presentation view.
- Save one dated proof and the unresolved approval points.
Common questions
Is there one ideal logo width for every corporate gift?
No. Begin with the specific product, approved artwork and available decoration area. Ask the supplier to confirm workable details for the proposed method. Compare dimensions on the actual object instead of copying a measurement from a different gift.
Should the logo face the user or the person opposite them?
Decide from the intended use and presentation. Ask for both viewpoints where relevant, and identify the approved orientation in the proof. A deliberate choice is easier to reproduce than a general instruction to centre the logo.
Ready to turn the brief into a shortlist? Explore the catalogue or start a project in Brandkom’s free Gift Design Studio.