Specify language and preserve key references
Tell the studio which language you want for the brief and written proposal content. Some fixed labels in the shared presentation remain in English; asking for Arabic content does not translate every template heading. Inspect the actual shared view and PDF. Keep SKUs unchanged and write quantities, currency and dates unambiguously. Do not translate a brand name or campaign line without approval. If a product lacks a clear local name, retain its catalogue name with a simple explanation of its function.
Check meaning across the two versions
Compare the practical facts in each language: number of sets, units inside a set, preferred option, pending costs and delivery assumptions. “A set of two pens” is different from “two sets containing a pen.” Review personal names from an approved list rather than guessing spelling. For branding, keep the reading direction and available print area in mind, but confirm the final technical artwork separately. A bilingual concept image is not a substitute for text proofreading.
A hypothetical agency translation check
An agency receives an Arabic request for 150 partner gifts and prepares an English review for a regional marketing manager. Before sharing, it checks that both versions describe 150 complete sets, the same notebook SKU and the same unpriced packaging. The Arabic campaign phrase remains exactly as supplied until the client approves an English version. The agency asks for the intended review language in the studio and inspects the resulting presentation, rather than assuming every label has been translated automatically.
Perform a focused bilingual text audit
Read the two versions side by side and check only the facts first: products, numbers, dates, quantities and status labels. Then review tone and natural wording in each language. A fluent sentence can still carry the wrong number, so separate factual checking from language polishing. For text that will appear on the gift, obtain approval of the exact final wording and retain it with the artwork brief. If a label has to be shortened to fit, seek approval for the shortened version instead of silently removing words that change its meaning.
Before you move forward
- State the requested working and presentation language.
- Keep SKUs, quantities and currency consistent.
- Use approved spellings and campaign wording.
- Proofread the actual shared view or PDF.
Common questions
Can I mix Arabic instructions with English product names?
Yes. Keep names and SKUs precise and state the language you want for the response or presentation. Review the final wording before sharing.
Should the studio invent a translation for a campaign slogan?
Provide the approved wording where possible. Any proposed translation should be reviewed by the brand owner before it appears on a production-ready design.
Ready to turn the brief into a shortlist? Explore the catalogue or start a project in Brandkom’s free Gift Design Studio.