Explain what the image is meant to preserve
Tell the studio whether you care about the silhouette, function, material appearance or colour combination. If the photograph contains background props, identify the actual target item. Use a clear image and include a visible product code when you have one. Avoid treating a cropped or low-resolution image as a complete specification. If exact identity matters, explain that explicitly so an approximate alternative is not mistaken for an acceptable replacement.
Read the result as a comparison
The workflow can present up to three catalogue candidates for a pictured item when suitable records exist. Compare their actual photographs and stated details with the reference. Exact identification requires supporting visible SKU evidence; visual similarity alone should remain labelled as an alternative or uncertain match. If no useful match exists, keep the original requirement visible and discuss a sourcing or custom direction. Do not choose an unrelated object merely because it has a published price.
A hypothetical bottle reference
Suppose a client supplies a photograph of a dark bottle with a loop handle. Your useful comparison might cover handle construction, lid shape, dimensions and the intended decoration area. Capacity, insulation and leak resistance cannot be confirmed from appearance alone. Ask the client which features are essential, select a catalogue SKU only after review, and then set the quantity. The image search itself does not select products, change the presentation or generate a branded mockup.
Improve the reference when results are weak
If the first candidates are unhelpful, change the information rather than repeating the same vague request. Supply a closer photograph of the target object, identify the feature that the candidates missed, or add a visible model reference. For example, “the handle is integrated into the lid” narrows a bottle search more effectively than “find something closer.” Keep uncertain dimensions and materials as questions. A better reference can improve comparison, but it still does not turn a visual resemblance into verified product identity or confirmed performance.
Before you move forward
- Identify the target object and essential features.
- Provide a clear image and any visible code.
- Review candidates and their uncertainty separately.
- Select a product explicitly before adding quantities or mockups.
Common questions
Does the studio recognise every product perfectly?
No. Results depend on the visible image and available catalogue records. Review similarity and uncertainty, especially when the product code is not visible.
What if I need the exact pictured item?
Keep that requirement explicit and provide any visible SKU or model details. If identity cannot be verified, ask the team to investigate rather than accepting a visual alternative as exact.
Ready to turn the brief into a shortlist? Explore the catalogue or start a project in Brandkom’s free Gift Design Studio.